ShareMost marketers that I have worked with have varying opinions on viral marketing vs. work-of-mouth marketing. So what is the difference between the two? Although good, word-of-mouth marketing has a short shelf life, similar to that of newspaper advertising. It amplifies the marketing action but then starts to fade quickly. One person tells a friend, [...]

Share Bratface Marketing has been somewhat of a labour of love for me. Ever since I caught the entrepreneurial bug 2 years ago when I co-founded the Smart Cookies with 4 other fabulous women, I always dreamed of having something that was all my own, but in the business area that I worked so hard [...]